Britain loves beer. It’s a fact. There are now more than 2,000 breweries that turn out over 12,000 different types of beer. Craft beer, specifically, has been a growing trend with a shift to quality over price.
Although many won’t need an excuse to come through your doors to grab a beer with family and friends, there are certain events through the year where you can maximise takings and get customers celebrating all things beer.
Beer day Britain 2018/19
Yes, there’s a British beer day. Held every year on June 15th, the event aims to ‘spread beery love throughout the land’.
It’s held on June 15th because that is also the date Magna Carta was sealed in 1215. Article 35 of the charter reads: “Let there be throughout our kingdom a single measure for wine and a single measure for ale and a single measure for corn, namely the London quarter.” The fact that ale was mentioned in a hugely significant document in history shows just how central beers and pubs are to British life.
Research shows that beer drinkers have an interest in expanding their drinking range but they need more information about the flavours and taste before committing. That’s why having helpful bar staff who can provide recommendations is important. For Beer Day Britain, you could get some new beers in for customers to try and train your staff on which to recommend for different taste buds.
As a pub or bar, this day is a great opportunity to spread the cheer and get customers celebrating the day. You could post a picture on social media of your happy customers or your special beer offerings with the #cheerstobeer hashtag.
Cask Ale week 2018/19
Cask Ale Week runs 20th- 30th September 2018. Again, it’s an opportunity for a pub or bar to run promotions, competitions, community activity, beer tasting or festivals through the week.
By having a selection of different ales available, it’s a chance to educate customers with tasting sessions. Non-ale drinkers can be persuaded to try some whilst existing drinkers can try something new.
Pub and bar furniture for 2018/19 refurbs and replacements
Trent Furniture has been supplying pubs with furniture for many decades. During that time, there have been many changes to the industry. Where it was always once traditional farmhouse pub chairs and tables, there is now a demand for contemporary designs. Whether you are looking for a traditional or modern looking pub, browse our pub furniture business range.