Stocking up on hotel furniture - and buying it at the right price - could help you to make sure your establishment continues to appeal to budget-conscious Britons both in terms of comfort and in terms of price.
According to PricewaterhouseCoopers, many Brits - particularly commuters - are facing a substantial hit on their finances due to rising transport costs.
With transport costs on average rising at a rate of 5.4% per year since 2009, inflation in this segment of expenditure is at almost three times the long-term target.
Andrew Sentance, senior economic advisor to PwC, says: "For many people, travelling is an essential area of expenditure which is required to get to work and to maintain contact with family and friends.
"It is not surprising, therefore, that this survey suggests that consumers have had to make cutbacks in other areas of spending to pay for higher travel costs."
Nationwide, PwC found evidence of Brits cutting back on their holidays in order to save more money for their unavoidable transport costs.
Making sure you can appeal to people when their finances are under scrutiny can be a challenge, but the right hotel furniture at the right price can still create a welcoming environment without burdensome costs to pass on to your customers.
A similar approach to restaurant furniture could also help business owners to create a dining area that is finished to a high standard, but does not unduly drive up the price of the typical dish on the menu.
In London in particular, PwC found a third of Londoners whose transport costs have increased have responded by reducing the number of times that they eat out.
Just under 60% of Londoners said their transport costs have risen in recent years - the same as the nationwide average - meaning roughly a fifth of adults in the capital are now eating out less frequently.
To compete for this reduced customer base, you need to ensure that your venue is as welcoming as possible; and by equipping it with comfortable, good-quality restaurant furniture, you can create a compelling proposition for even the most cash-strapped of consumers looking to treat themselves.