As Leicester City host their first Champions League home game today, blue stacking chairs are one of the pub furniture options that will help venues to be top scorers from the surge of visitors to the city.
Opponents FC Porto play their home matches in blue and white stripes - and Leicester City's own home strip is royal blue - making this a crucial colour for both clubs.
To celebrate the occasion, Leicester is rolling out the 'blue carpet', with the city council planning a host of measures to make the visiting Portuguese feel at home.
At the train station, helpers will be on hand to provide maps and directions - and have even been versed in a few words of Portuguese to greet the overseas arrivals.
The Clock Tower will be lit in blue, while Jubilee Square has been transformed into a fan zone for the pre-match warm-up.
However, the big screen in the square will not be showing the match itself, which leaves the fans in the area to decamp to surrounding pubs and bars that are showing it.
Mayor Peter Soulsby said: "We're creating a fan zone where fans from both teams can meet up before kick-off.
"Many Porto fans will be staying in the city overnight, so I hope they will have time to discover some of Leicester's many attractions - or at least see enough to persuade them to come back for a longer visit."
With an influx of visitors - both local and from abroad - the city centre will be booming for the match, and blue stacking chairs could prove to be a lucrative addition to pub furniture for venues in the area.
They not only allow you to make the most of your interior space (within safe limits, of course) but also to add seating in suitable side rooms and other areas that might normally be left clear for dancing or standing customers only.
And while not all of Leicester's Champions League opponents will have blue in their team colours, you can either stock up on alternative seat pads with different upholstery, or stick with royal blue throughout as a display of home support.