A new campaign to put Britain on the lips of Chinese people could see more of the nation's 1.36 billion inhabitants coming to this country on holiday - and comfortable cafe furniture could provide them with somewhere to sit to enjoy a traditionally British meal.
VisitBritain have launched an off-shoot of the Britain is GREAT campaign on social media platforms like Weibo and WeChat, both of which are popular in China.
GREAT names for GREAT Britain invites Chinese people to come up with their own names for some of Britain's most iconic landmarks, and even some of our foods, from stilton cheese to haggis.
The idea is to build on China's growing aspirations to visit the UK - in a recent poll Britain ranked second out of 50 countries in a chart of those with the best tourism offer, as seen by the Chinese population.
Sally Balcombe, chief executive of VisitBritain, said: "Our ambition is to get the whole of China talking about Britain. This campaign will not only increase awareness of the experiences that Britain has to offer but help encourage these valued Chinese guests to explore our nations and regions.
"We know that the desire to visit Britain amongst the Chinese is stronger than ever before. GREAT names for GREAT Britain will put us ahead of the competition with one of the most creative tourism campaigns ever seen."
Already some of Britain's people, places and things have found names in China, which this campaign hopes to build on - acknowledging that in some cases these names are light-hearted and affectionate.
For instance, Buckingham Palace is known as the 'white, gold and splendid palace', thanks in part to the Chinese translation - Bai Jin Han Gong - having many of the same sounds as the English name.
Meanwhile, if you really want to welcome Chinese customers when they take a seat on your cafe furniture, be ready to hear orders for Zha Yu Shu Tiao, the Mandarin phrase for fried fish and chips.
GREAT names for GREAT Britain is a social campaign, and Brits are invited to contribute too - so if your Chinese isn't too rusty and you have ideas of your own, get in touch with VisitBritain to make your suggestions.