It's the time of year to take down your 'Members Only' signs and open up your club furniture to all comers, in order to make the most of the Christmas rush and attract as many new members as possible for the January sign-up period.
Many social clubs in particular run their membership year from January to December, and that means the end of one year is a key time if you are to secure the largest possible subscriber list for 2014.
However, even if you do not operate on a fixed membership period, there is plenty of good reason to throw open your doors for Christmas, as the period holds unique prospects for clubs of all kinds.
The festive season is one of the only times of year when many families get together in full, and with restaurants often booked up well in advance, some households look to local clubs and other venues as possible places to go for a meal.
A visit to a golf club, for example, offers a taste of luxury even to people who do not play golf - so if yours is a sports facility that is typically members-only, give some thought to welcoming all-comers for a Christmas feast.
Versatile club furniture is ideally suited to this kind of occasion, as it is already often designed to be stacked and put away in a relatively small amount of storage space.
As such, the chairs and tables you use as Christmas banqueting furniture could easily find a second use all year round - perhaps for hosting corporate events or more general team training days for local sports societies.
With all of this in mind, it is possibly a good idea to embrace the open nature of Christmas and, for once in the year, allow all local residents - or travellers from afar - to access your facilities as paying customers.
Once January arrives, you might find that this taste of the members-only lifestyle is enough to secure some extra subscriptions, particularly among those who plan to make New Year's resolutions relating to their physical fitness or social life.