If you live in a tight-knit community, the idea of a whip-round to help pay for new pub furniture might not sound out of the question.
But residents of Hebden Bridge were left facing a slightly bigger challenge when ill health forced the landlady of the Fox and Goose to retire recently.
With the prospect of losing their popular traditional pub not appealing to the locals, they set about saving it - through a modern-day, £130,000 equivalent of a whip-round.
A cooperative society named The Fox and Goose (Hebden Bridge) Limited was set up with support from The Co-operative Enterprise Hub, and with shares in the company available to purchase from £100 up to a legal maximum limit of £20,000.
Sale of the shares is being coordinated through the Microgenius community shares platform, and at the time of writing, over 80% of the target has been reached, with just under a fortnight left to buy.
With the funds raised, the society aims to buy the pub at a fair price, expected to be around £85,000, and spend £45,000 on refurbishment and legal fees.
In particular, the project description stresses that any new pub furniture, fixtures and fittings will be in keeping with the existing traditional feel of the venue.
"We have a list of improvements we want to make," the accountholders state, "mostly cosmetic, but some underlying infrastructure issues that need attention.
"This will not alter the look or feel of the pub ... but there are some things that need immediate attention to make the pub more attractive and improve the quality of the beer."
For traditional pub operators trying to remain relevant in the 21st century, this is an excellent example of how modern-day innovations such as 'crowd-sourced' funding can overcome issues that have presented owners with significant challenges for generations.
And while you might not want to sell off ownership of your premises in order to fund purchases of new pub furniture, there are plenty of other options - such as an evening of special entertainment where you invite all of your regulars and locals - that could boost your coffers ahead of a refurbishment programme.