The 50th anniversary of Doctor Who's first broadcast saw a range of celebrations take place, with event furniture used to accommodate crowds of fans in many locations where cinema-style seating is not usually available, as well as cinemas and theatres throughout the UK showing The Day of the Doctor in 3D on the big screen.
Wherever you watched it - and there's a good chance that you did, whether you are a fan of the show or not - The Day of the Doctor can highlight some important lessons to be learned about the value of event furniture.
For instance, the Event Cinema Association points out that $2.3 million was taken in box office receipts for the simulcast showing of the 50th anniversary episode of Doctor Who on the big screen, even though at that very moment, it was being broadcast free to viewers on the BBC.
Around the world, more than $10 million in ticket sales was recorded for the event, and the ECA predicts that, by 2015, event cinema as a whole will be worth more than $1 billion.
While such major television milestones are rarely reached, the figures make for compelling reading for anyone considering hosting a pop-up cinema event of their own.
Stackable event furniture can be used to quickly and easily set up cinema-style seating wherever you choose - even outdoors if you are planning to screen a film outside on a summer evening, for instance.
The ECA adds: "Savvy content creators of all shapes and sizes should learn from the buzzy, must-attend marketing for event cinema to make their films stand out in a similar way.
"With competition for screens so tough, every opening weekend for a film - especially a smaller, independent release - can be seen as an event."
That makes every opening night an opportunity for venues to host film premieres as a brand new revenue stream.
So if you have a space suitable for a projector and screen to be set up, why not consider transforming it into a temporary theatre, with stackable event furniture set out to create cinema-style seating?
You could embrace alternative forms of film production - such as short films made with the intention of distribution online, or coursework produced by your nearest film school - and provide an outlet for these often-overlooked creative types, while boosting your own profits in the process.