If you've seen the #GuardianCoffee hashtag on Twitter, you might be aware that the Guardian newspaper has opened a coffee shop in London, equipped with its fair share of bistro furniture to accommodate the capital's coffee drinkers.
However, according to a report from media publication The Drum, some of that bistro furniture takes a particularly 21st century form, and the owner's core business of print news is peculiarly absent.
According to The Drum, "one visitor described it as 'infographics everywhere, iPads built into tables [and] not a newspaper in sight".
The venue is not just about selling coffee, but has been designed as a forward-thinking shared workspace for journalists and other such freelancers, who famously often work from coffee shops via a laptop and 3G or Wi-Fi connection.
A spokesperson for the Guardian told The Drum: "#GuardianCoffee is a fantastic example of how we are bringing our 'open journalism' approach to life, by taking our leading technology reporting to where technology actually is, driving real-time debate and engagement among the creative tech community."
Meanwhile, if you're interested in holding responsibility for rearranging #GuardianCoffee's bistro furniture, the publication is currently advertising the role of retail operations manager, with a salary of up to £30,000 for whoever is best qualified across a remit that includes "space management" and "IT infrastructure".
The venture has attracted some criticism on Twitter from naysayers who have deemed it to be too much of a 'look at me' effort by the Guardian, but it highlights how 21st century needs, such as demand for flexible and social workspaces, can be served by traditional businesses such as tea rooms and coffee shops.
In order to do so, as an owner or manager of such a business, you will need to have the right furniture in place - for example, tables and chairs that leave the customer seated in a suitable position in which to type, rather than placing their laptop too high for a comfortable working position.
By installing coffee shop furniture that caters for your customers' needs - however futuristic they may seem - you can make sure you are giving them the best possible reasons to return again and again.