A trip to the pub can be the hard to resist for many all year round, but winter chills can be enough for some to favour a night at home and won’t go people to want to go outside any more than they have to.
If you are a pub owner, you want to have a consistent amount of customers throughout the year. Winter is, without doubt, the hardest time of the year to draw customers out of their homes, but there are ways of making your pub a home away from home this winter.
Atmosphere in a pub
Dim lighting with a focal point of an open log fire can be enough to create a cosy atmosphere that customers won’t want to leave from. Candles, seasonal music and traditional décor contribute to a pleasantly homey atmosphere.
Warm, seasonal bar drinks
You’ll find only a few people that will want an ice cold cider on a winter’s day. Accommodate for some seasonal drinks to keep your customers happy. Through the winter, pubs will see an increase in demand for wines, ales and spirits.
Some ideas of drinks that will be popular through winter are mulled wine/cider, Irish coffee and cocktails.
Live sports and pub entertainment
Thankfully, the winter season doesn’t impact the footballing and rugby season. This means that sports-lovers will still be looking for a venue to watch their team’s matches. If you’ve established yourself as the place to be to watch sport in the area, you shouldn’t see too much of a drop off through game time over winter. With live sports being shown, customers will have one more reason to stay for another round.
Décor and furniture for bars and pubs
Given the blistering cold outside, once your customers are in your pub you need to give them an extra reason to stay. If they’ve braved the cold winds, you want to be a cosy pub that customers are happy to spend long afternoons in.
A log fire, blankets, comfy pillows can all be enough to make your customers settled and forget about the chill outside. Add all of these accessories to your comfortable furniture and you’ll be well on your way to having your punters stay for longer.