As you walk along the high street in search of a coffee shop to rest up, read a book and enjoy a much-need cappuccino, you’ll be faced with well-known chain cafes such as Starbucks, Pret a Manger and Café Nero, as well as quirky independent cafés.
There is simply no room in the industry for a dull, deflated café anymore. The market who consume 70 million cups of coffee every day are looking for something unique and interesting. With so little to differentiate coffee shops in terms of their product offerings, design and furniture is an important factor for customers to consider when weighing up which café to visit.
Why Instagram is important for business interiors and furniture
If your venue’s interior is creative, different and original, not only will it attract customers to your café ahead of others, visitors will reach for their camera to get an Instagram-worthy shot of your café.
Once they’ve taken the pictures, they might share it on their Instagram account with their hundreds or thousands of followers. This is great news for café owners. I mean, why wouldn’t you want free promotion on your customer’s social media accounts?
By posting an image of your cool interior, you’ll be reaching lots of like-minded individuals.
Customers now actively search for cafés that will give them a nice photo opportunity for their Instagram feed. Just type ‘instagrammable’ into google and you’ll see popular searches for photo-worthy venues. There are also thousands of posts with hashtags such as #cafedecor, #cafeinterior, #instacafes and #cafesofinstagram.
It’s a vital trend for café owners to be aware of.
Instagrammable café furniture - getting it right
At Trent Furniture, we have a whole host of café and bistro furniture fit for a range of different types of interior. Some of our most Instagram-friendly furniture for cafés is below:
• Available in blue, red, black and silver, the Bella chair has a timeless and unique design that is appealing to customers in this competitive market. There is also a Bella tall stool available in the same colours.
• If you’re going for a wood and natural décor in your café, the loopback side chair is an ideal choice. Often referred to as the king of bistro chairs, this elegant design will never go out of fashion.
• Our Chesterfield armchair has a vintage style and is the definition of style and comfort. The eye-catching brown leather upholstery will have customers battling each other to sit on it.
• To accompany your chairs, you’ll need some tables. None will be more suitable than the shabby chic farmhouse table, a traditional table with a unique twist.
• To complete the look of your interior, you’ll need a few accessories. We recommend dotting around a few bentwood coat stands to bring extra style to the café.
Choosing the best Bistro and Café furniture for you
Our Bistro & Café Furniture section includes a wide range of chairs and tables which are perfect for the cafe, bistro and catering industry. Our Bistro tables & Café Furniture collection is made up of many different styles and finishes from stylish melamine and chrome chairs to traditional wooden bistro chairs such as the Italia with its authentic seagrass seat.