If your diners are a roughly even split between the genders, who do you think is more likely to pay attention to your restaurant furniture, decoration and general interior design - women or men?
All of these factors, along with lighting, background music, and other such finishing touches, create the ambiance of your establishment - not necessarily directly affecting the quality of the food or service, and to a large extent independent of the price too, but certainly influencing the diner's overall experience.
Researchers from the Universities of Bedfordshire and Nottingham have undertaken research to examine the role of gender in these four areas: ambiance, price, quality of food and quality of service, which was published in the international journal Benchmarking.
They found some potentially surprising results, including that women's satisfaction is much more influenced by price than men's, while younger diners are more likely to be influenced by factors like food and service quality.
Perhaps most surprisingly though, their research found that the ambiance of the establishment is considered more significant among male diners than among female diners.
This would seem to suggest that everything not directly connected with your food, service or price - ranging from your restaurant furniture to your decoration, any artwork you hang on your walls, your lighting and so on - has more of a bearing on your male customers than it does on female patrons.
"These results are useful to restaurant managers in allocating appropriate levels of resources to different factors based on their contributions to customer satisfaction in order to maximise customer satisfaction efficiently and effectively," the researchers write.
It is worth noting that although their observations were carried out in the UK, they were in the specific setting of a Chinese buffet, which is not necessarily a dining format that can be generalised across restaurants as a whole.
But the insights still raise the question of whether your furnishings and decorations could mean more to men than they do to women - which flies in the face of many people's assumptions, and is certainly worth remembering when it comes to ordering your next delivery of restaurant furniture and other fixtures.