This February 14th, give a little thought to the arrangement of your restaurant furniture - as we have mentioned in previous years, it can be challenging to get your layout just right.
For instance, do you aim to cater solely for couples who book in advance, or do you allow walk-in customers too? And if the latter, do you remain open to groups and lone diners as well?
Most singletons will probably avoid going out for a romantic dinner alone on Valentine's Day, but some might wish to do so almost as an act of defiance of the date itself.
So if you are not fully booked, be aware that not all of your last-minute diners are likely to arrive in pairs, and it might be worth keeping some tables available for individuals or groups.
In terms of the layout of your restaurant furniture for couples, consider leaving a little extra space between tables where possible, so things feel more intimate.
A recent survey by stag and hen weekends and corporate events specialist Chillisauce found more than a fifth of women (22%) want to be proposed to on Valentine's Day, as opposed to any other time of year.
A further 20% want their proposal to come on the anniversary of meeting their partner - which again, for many, could celebrate a first date that took place on Valentine's Day too.
But interestingly, the majority - 51% of the women surveyed - want a relatively simple proposal, with the classic question "Will you marry me?"
Just 15% would prefer a more 21st century, technology-based proposal - perhaps via an online video, but in more than a quarter of those 15% an SMS text message was the preferred option.
And among the men there is clear indication of why your restaurant furniture should be spaced far enough apart to leave room for him to go down on bended knee if he wants to.
Some 65% of the men surveyed were traditionalists who said if their girlfriend were the one to go down on one knee and propose, they would say no as a point of principle.