London hotel furniture could see greater occupancy rates this autumn, thanks to a combination of unseasonably warm weather and a new public art installation, The Paddington Trail.
Recent weeks have seen the UK bask in above-average temperatures for the time of year, and that may ultimately become apparent in occupancy rates as Brits opt for last-minute city breaks in the run-up to Christmas.
And from early November, London will be a particularly good option for anyone who counts themselves to be a fan of Michael Bond's Paddington books.
The Paddington Trail is a public artwork installation featuring a series of statues in the shape of Paddington Bear, each decorated by a different celebrity or artist, including one painted to match Bond's original colour scheme of brown fur, blue coat and red hat.
It's a similar principle to previous public art trails, like the Cow Parade, which have proved hugely popular in recent years as a way to bring people to UK cities and guide them around local landmarks.
The Paddington Trail, for instance, will help to give visitors a tour that takes in modern structures like Heathrow Airport and the O2 Arena, as well as the Royal Opera House, Horse Guards Parade and, fittingly, Paddington Station.
And at the end of a long day on the trail, comfortable hotel furniture in establishments along the route is likely to see increased demand as visitors look for somewhere to bed down for the night, in true Paddington Bear style.
The actor Hugh Bonneville, who stars in a film based on the Paddington story which is due to open in November, said: "Paddington is an explorer - this trail is a wonderful way of bringing this to life and I hope it makes people look at London with fresh eyes.
"I am delighted to have been asked to design one of the bears and have created an ode to Paddington's favourite preserve. I can't wait for people to see it."
Whether you want to go so far as to offer your guests marmalade sandwiches as part of their room fee is a decision entirely for hoteliers to make, but either way it seems this event is likely to keep London hotel furniture filled throughout November.