You might imagine visitors to your website have only a passing interest in your choice of hotel furniture - but if so, you could be wrong, according to an article on the British Hospitality Association site.
That is because, according to the association, many hotel operators have overindulged in SEO to get their websites to the top of the rankings, leaving them with uninspiring wording for human visitors who click through to their pages.
"There's the general overuse of the location name on hotel websites," the author explains. "Just a reminder, the consumer knows where your hotel is by the time they're at your website, so this is useless content."
Of course, it's important to make sure your site appears in a competitive position in the search results, so you might not want to eliminate location-specific phrases completely; but it's important to make sure you are still providing all of the useful content that human visitors to your site will need.
Perhaps surprisingly to some people, the BHA article puts hotel furniture at the top of this list of useful content, with the example of would-be guests glancing through your site's pages to see if you offer a king suite.
This typically consists of a king-sized bed with several accompanying items of furniture that closely match it in style - so you might want to add a comfortable sofa or armchair to your suite in the appropriate colour.
Beyond that, the suggested hierarchy of website visitors' interests ranges from whether you have a fitness centre and restaurant, to how much you charge for parking - a topic the writer light-heartedly follows with the comment 'ugh'.
For hoteliers keen to make the most of their own website pages to give clear information about hotel furniture, parking, and other facilities, there are plenty of off-site ways to gain a good search ranking.
Review sites can help you to ensure that any happy visitors have somewhere to post their positive experiences where web users can read about them, in order to encourage future bookings.
And social networks give you a further way to engage with potential customers, in a way that is well suited to the hospitality industry, and can refer further traffic to your website without the need for search engines.