A wedding breakfast or reception offers a perfect opportunity to put banqueting furniture to good use, of course, with elegantly laid tables for groups of 6-8 or more people to dine together, or less formally set out for the evening festivities.
But hosting a wedding offers long-term benefits for the venue too, as discussed in a recent blog post by Tambourine, a global specialist in using innovation and technology to drive higher revenues for hotels and destinations.
The article outlined five different benefits to hosting weddings, all of which reach far beyond simply rolling out the banqueting furniture for a one-off feast.
For example, hosting a wedding means potentially hundreds of customers who would otherwise never see your premises will descend on your function room for the day, and potentially stay overnight as well - a great chance to make a lasting good impression and win some repeat custom.
The desire to share the event with friends and family who could not attend means that your venue will be given more than the usual level of attention on social media, usually including plenty of photographs, and often lasting for long after the event itself is over.
Naturally, you are likely to receive repeat custom from the bride and groom themselves, whether that means they return for an overnight stay or a weekend on subsequent anniversaries, or even just to dine in your restaurant and remember their big day.
As one of the largest single events you're likely to host, a wedding is a chance to perfect your service under pressure - ensuring, for instance, that you lay out your restaurant furniture in a way that allows serving staff to move freely around it, or that you have sufficient bar furniture for even your busiest nights.
Finally, a summer wedding naturally fits into the lull many venues see in conferences and business bookings - and this is probably especially true if your hotel is not located in a typical summer holiday destination.
Together, these factors demonstrate why hotels and weddings are joined at the hip - and why hosting such celebrations can help you to spot any extra restaurant and bar furniture you need, and score some repeat bookings from happy revellers in the subsequent months.