On the 12th day of Christmas my true love gave to me… a wonderful list of 12 top tips to make any Christmas dining experience flow as well as hot goose fat over golden roast potatoes. So here it is, an early present from us at Trent Furniture.
Christmas Dinner Menu
The menu should get customers salivating at the thought of what superb food is to come. Be really descriptive and let customers know where their food is coming from, think Marks & Spencer’s luxurious adverts when thinking about wording. Buffet menus can be really cost effective and a crowd pleaser, don’t forget to include à la carte options to cater for different tastes.
Also be sure to cater for a wealth of different dietary requirements, such as vegans and those who require gluten free options. It could be vital in enticing customers and large groups to your establishment.
Christmas Dinner Pricing
Christmas dinners are notoriously expensive so customers won’t be put off by high prices. Remember that staff will want a higher rate of pay for working Christmas day and putting on a spectacular meal and entertainment will cost a fair bit. Though it’s vital to not overcharge and ensure customers feel they are getting true value for money, getting customers to return year on year is the main goal.
Furniture for Christmas Meals
Customers paying up to £100 a head will expect the best from their experience. Any dated or tatty furniture will stick out like a sore thumb and it can detract from all your hard work. Get customers talking about the lovely and comfortable chairs (such as the Abrruzzo range), Christmas is a great time to invest in some new restaurant furniture, along with fixtures and fittings that will lift the decor.
Decorations for Venue Christmas Dinners
Expectations are high for Christmas and customers will want to feel a special and festive atmosphere when they go out for food. Decorations that go above and beyond will really capture people’s imaginations. Splash out on special Christmas decorations that will give the venue a traditional seasonal feel. Remember to keep décor looking warm; dimmed lighting and fairy lights will give a cosy festive effect that will excite customers as soon as they walk in.
How to Handle Christmas Dinner Bookings
Check, double-check and triple-check. This is one day of the year that double bookings for tables cannot happen. Make sure that the tables are all accounted for and remember that over booking tables can stretch staff if numbers are going to be short on the day.
Remember to tell customers that they can book for next year with a small deposit. If they had a great time they will want to book it straight away so they don’t miss out, it’ll also be a great indication of how much the event was enjoyed. Give customers at this year’s dinner an offer for next year, keep them loyal and you’ll have plenty of bookings for 2017 before the year has already begun. Get an online booking system, it will help organise and automate the booking process and it is much easier for customers to use.
Have Venue Staff Ready for Christmas Day Dinner
Reward staff for coming to work on Christmas day; double pay or even treble pay can help motivate staff and help prevent anyone from not turning up. Organise the rota for the Christmas period early and let staff know as soon as the rota is done, giving them plenty of notice.
Keep the team as relaxed as possible over the festive period, too much pressure can be a recipe for disaster. Split shifts lasting around four hours can help take the edge off working on Christmas day
Advertise Chistmas Lunch at Your Venue
Do customers know that business is open as usual on Christmas day? Advertise that Christmas lunch is available as soon as possible and get booking forms and menus ready. More people are going to restaurants and hotels than ever for Christmas dinner, so announce an attractive and comprehensive menu for a reasonable price to entice them to choose your business.
Send Christmas cards out to local businesses and as many customers as possible reminding them that the venue is open for Christmas and a personal touch always helps to make customers feel more valued. Produce a promotional video for the Christmas menu, get it posted on social media and link it to online booking. Spend the year compiling a healthy contact book and try some email marketing with discounted offers.
Food for Christmas Dinner
Make sure there are plenty of trimmings for dinner, last thing customers want is not enough pigs in blankets or roast potatoes. Source local ingredients and focus on food quality rather than trying to cut corners with cheaper options. This may be the most important point of all; food quality can trump above all others in convincing customers to return.
Drinks Options for Christmas Dinner
If drinks aren’t a speciality, do some research and find complementary wines, beers and spirits that go with the menu. Customers spending upwards of £100 on food won’t mind splashing out a little extra on drinks, especially if it’s an extensive collection of seasonal favourites.
Real ales and craft beer has never been so popular so include some recommendations to go with each course and keep everyone happy, as well as bringing in some additional income.
Planning for Christmas Dinner
As every veteran of Christmas day dinner will know, planning is paramount to success. Failure to prepare is preparing to fail. Get as much preparation done as early as possible, make sure all supplies are fully stocked up weeks in advance.
Communication for Christmas Dinner Events
At some point during the planning stage have a meeting involving the whole team. If last year’s Christmas was chaotic or hard to handle, ask everyone what any problems were and what could be improved on. Sometimes simple changes can make a massive difference and the staff could be holding information that can save time and money.
Preparation for Christmas Dining Events
Christmas day is going to be hectic no matter how much preparation can be done, but there are things that can be done to make it a little bit easier. If dinner was getting out late last year, get staff to come in earlier.
Any food that can be prepared the day before or in advance, should be. Don’t be tempted to freeze prepared food weeks in advance as customers are expecting the best food that is on offer. Find the right balance that takes some of the burden whilst giving the freshest meal that will keep diners happy and full.