Summer is the perfect time for catch-ups and meals out, with the longer days making people more sociable and less likely to stay in and watch the television most evenings.
Many pubs take advantage of the extra sociability in their local areas and a great way to make your pub the place to be, is to welcome as many people as possible to themed events or large event screenings.
Below are some ideas to make the most of events at your pub, throughout July.
Wimbledon – 3rd to 16th July
What better excuse to tempt people to stay to watch the tennis than to align it with an offer on Pimms and strawberries? Maybe mix it up a bit to include strawberry flavoured cider, or add strawberries to prosecco for the duration of Wimbledon.
British F1 Grand Prix – 7th to 9th July
Make the grand prix a big event in your local area, by putting on a range of different ‘fast food’ as a one-off menu over the weekend, or run a competition for a free bottle of something tasty, for the person who can down their pint in the quickest time. Whatever best suits the tone of your pub, take advantage of an event which many people will sit and watch from start to finish.
British Open – 17th to 23rd July
What better excuse for pub golf? Make your pub the end destination, or better still, run an offer for an entire pub golf event to be held at your pub. Alternatively, mix up your menu to attract people in for a meal, whilst they watch the golf, with themed food such as ‘Toad- in-the-hole-in-one’ or a special offer on a ‘Night-handi-cap’.
National Daiquiri Day – 19th July
Hold a cocktail making course, or put on a ladies’ night where samples of different types of daiquiris are available to try as miniatures. Whichever seems to be the favourite, add it as a special offer over the weekend!
Black Tot Day – 31st July
This day celebrates when rum rations for sailors were abolished, after a 300-year-old Naval tradition came to an end. Unlimited rum for a limited time, or a rum happy hour would work well as a fitting tribute.
Celebrating in comfort
All of these events will work even better for your pub, if when people arrive, they feel welcome and comfortable. How often do you go into a pub or a bar, soon to leave after one drink or even before then, if there’s no-where to sit?
Getting people to your pub to celebrate or enjoy the great array of events throughout July should be relatively easy, but especially in the case of sporting events, which last for several hours, it’s important to make sure that your pub comfortable enough for people to stay for the duration.
For a range of indoor and outdoor pub furniture, from pub furniture specialists Trent Furniture, visit the website at www.trentfurniture.co.uk or request a furniture brochure.