Restaurants, pubs and cafes know all too well that they need to make the most out of each meal time. Traditionally it would be dinner time that would see the busiest action in these establishments, with swarms of customers filling up the seats. However, it seems that the younger generation has a different idea.
The market has always been there for breakfast, but the number of people opting to eat out for breakfast and brunch is growing; especially in the younger generations. Younger adults are driving the trend for eating out for breakfast.
Just like all the other American trends that have come across the pond, dining out for breakfast and brunch is here to stay. Findings from Lamb Weston’s The Future of Breakfast: An Inside report 2017 found that nearly half (48 per cent) of 18-24 year olds eat breakfast out once or twice a month or more. This is followed by 41 per cent of 25-34 year olds.
The saying goes that breakfast is the most important meal of the day and it seems that more and more are living up to it. The report shows that 58 per cent now see breakfast as the most important meal of the day.
More than just a morning thing
When you first think of breakfast, it’s natural to associate it with morning time. Although it’s a staple functional meal to start the day, findings from the report show that breakfast is now viewed as a sociable, indulgent occasion. 32 per cent of consumers eat after 11am on Saturday and 39 per cent on Sundays. This shows the need for establishments to not restrict their breakfast/brunch menu to specific times.
Consumers don’t only want the meal to be flexible, most are influenced by indulgence (66 per cent in 18-24 year olds) and sociability.
Breakfast furniture of choice
Your furniture choices should reflect the menu and theme of your restaurant or café. Whether you serve Americanised, continental, British style breakfasts, your furniture should match with the menu.
If you are in need of some new furniture for your café or restaurant, get in touch with us on or browse our collection – we have a range of different styles to fit with every theme.