A new survey from VoucherCodes has revealed that 56% of Brits expect the cost of international travel to go up this year as a result of Brexit. With staycations offering a cheaper travel option, 40% of respondents said they plan to go on multiple trips around the UK which is good news for bars, restaurants and cafes looking to benefit from domestic tourism.
So how can you draw in the crowds looking for the perfect spot for a holiday dinner or drink in the sun?
Make sure your decor and furniture make a great first impression
First impressions are incredibly important for attracting customers who may be visiting the area for the first time. If they don’t opt to search for dining establishments using tools like TripAdvisor or Google Maps, then they may simply look for options as they explore a new area. By ensuring your restaurant, bar or cafe decor is looking fresh and inviting you stand the best chance of attracting these types of customers.
Provide outside dining options
Although the British summer weather can be unpredictable, offering outdoor drinking and dining areas is a fantastic way to draw in customers. If you have a large outdoor space, then going all out with a garden dining area can be a big attraction. Even if space is limited, offering even a few outdoor tables can attract people looking to stop and enjoy a drink in the sun as they pass by. Storing outdoor furniture can be a hurdle to overcome when space is limited, so opt for stackable options to store vertically and save on precious space.
Trent Furniture has a great selection of outdoor furniture to choose from, including wicker, wooden and metal options - many of which are stackable.
Offer seasonal drinks and dishes
Alongside the alfresco seating options, why not adapt menus and dishes to feature summer favourites? If the local area is famous for a particular type of food or drink, then adding this to the menu can be the perfect way to attract customers looking to indulge in the local cuisine as part of their trip.
Utilise social media and reviews
Websites like TripAdvisor and tools such as Google Maps mean it’s easier than ever for potential customers to do their research and plan ahead when it comes to their dining choices. Setting up your profile on these services using plenty of stunning pictures of your interiors, dishes, promotions and more can set you apart from the competition and entice customers. These kind of photos and posts can also be shared on social media, allowing your brand to reach even more people.