So, you walk in and approach the bar at your regular pub and what do you order? A locally brewed beer or a glass of red wine might be the first options that come to mind, but how about a cup of tea?
We Brits love our tea. Just to prove the point, four billion cups of tea are purchased outside of the home every year in the UK. It is most often associated with café’s and tea houses but the classic beverage is becoming increasingly important to pubs’ and bars’ revenues.
Speciality teas
Like with coffee, customers have become more knowledgeable in recent years and expect a greater variety of teas on the menu than just your standard English Breakfast. Mintel research shows that those aged 25 to 34 are twice as likely to drink speciality teas compared to those over the age of 55.
To appeal to the younger market, in particular, pubs and bars should have a selection that includes green, mint and fruit and herbal teas as well as traditional teas.
When is tea time?
For pubs and bars, there are two generally quieter periods of the day that can be improved by adding tea: brunch and afternoon.
Although it is drank throughout the day, morning and afternoon is the most popular times to drink tea out of the home. More customers are eating out for brunch, particularly on the weekends, so complimenting this customer base with the selection of teas that they crave will only help profits.
As for afternoon tea, it’s a ritual for Brits. But what was once exclusive to high-end hotels and luxury tea houses is also now common sight in pubs and bars. Making afternoon tea more accessible to customers has proved a success. Whether a luxury or casual establishment, businesses can tailor their afternoon tea offerings to their customer base. To save on time, pastries and sandwiches can be brought in pre-prepared.
Offering a selection of quality brews positions a pub or bar to be able to take advantage of this large market that shows no signs of slowing down. Now, where’s that kettle?
Pub furniture
Whether you’re looking for traditional pub furniture or furniture for a quaint area dedicated to afternoon tea, Trent Furniture has a range that adds to the aura of quality and Britishness. Browse our full selection of pub furniture here.