The two main necessities for appealing to families are creating the right environment and having an appealing menu.
However, balancing between catering for families and other guests can be a difficult task.
But with the summer holidays just weeks away, more families will be available to eat out. Here are some easy ways to increase you family appeal:
Healthy, adventurous options
The decision of where a family eats will often sit with what the children’s menu looks like. But gone are the days of parents looking for a basic menu filled with fish fingers, burgers and chips – at least not solely. Although treats are allowed when eating out, health is still in consumers’ minds.
Children will always side with the more indulging option yet restaurants can reimagine the old classics with a healthy twist; these options don’t have to be deep fried to be enjoyed. Find a way of making these familiar children’s meals in a healthier way.
Allowing children to customise their own meal is a great way of engaging little ones. Children like to be involved and creating an interactive menu is a simple way of doing so.
Fun and games
We all remember getting those colouring pencils and paper when we went out for a meal with our parents in our younger days. Something so simple can create the impression that your establishment welcomes families with young children.
The pictures, games and activities for children should involve all members of the family and be regularly updated to increase repeat custom. By engaging and entertaining the kids, the parents are more relaxed meaning that the whole dining experience is more enjoyable.
What families are looking for:
• Healthy meal options
• Deals for children
• Details of the ingredients and sourcing of child’s food
• Entertainment for children
• Play area (if enough space)
The summer holidays are approaching which means that there are six weeks for restaurants to make the most of the family market. This market is thriving but parents want healthy options and something to make the children feel welcomed and entertained.
Family restaurant furniture
Our child’s high chair is designed so what the child can push right up to the table so that the child can join in with the rest of the family. They are also stackable, meaning that they can be stored using less room and can be easily used when needed.
To find out more about our seating, for every age, call us today on 0116 2986 248.