Going into a restaurant and asking for the WiFi password is becoming a more common theme. Some establishments are now so used to people asking that they provided the password details to internet heaven on a plaque on the bar or on a slip of paper on each table.
It’s no surprise that the way we dine is becoming ever more digital. We’re connected with the outside world throughout every experience that we have. Therefore, giving your customers the ability to easily share pictures of the amazing food and drink you’ve provided is a must.
New research has revealed the scale of younger persons using smartphones while dining. 2,000 regular eaters out were surveyed by Eagle Eye to understand their habits when dining.
Of those aged between 16 and 24, 40 per cent make call or message, 41 per cent check their social media and 37 per cent take photographs of their friends and family with food. The amount that this age group uses their smartphones increase the more regularly they dine out.
Improving the digital experience
When asked how restaurants could improve their experience, 42 per cent of 25-34 year olds and 39 per cent of 16-24 year olds said they would like to receive personalised promotions to their mobile.
Three quarters of 25-34 year olds also said that they would find a restaurant app useful for paying or redeeming vouchers and promotions.
If developing an app is out of your price range, make the most of visitors needs to get internet access by getting them to register for access. The majority of visitors will have no problem exchanging their email address for free internet access.
By getting their email address, your CRM can be updated and you can fine tune communication strategies to increase the likelihood of a return visit.
Instagram worthy restaurant furniture
With visitors posting pictures and videos of their experience in your restaurant, your establishment needs to look the part. What’s better than your customers spreading free word of mouth with all of their followers and friends?
For more information about the range of seating and tables available to get your restaurant Instagram-ready, contact Trent Furniture today on 0116 2983 569.