A pub in London was criticised for selling a pint for £13.40 last month. We have all been stung by the higher prices in London, but with the average pint in the area costing £4.08, it’s easy to see why the price raised a few eyebrows.
Top shelf spirits
Typically, the premium drink options are more normally explored in spirits. Whilst the beer market is growing, prices usually have a wider scale in spirits.
Even if they are ordered invariably, it’s beneficial to have different price points so that you are capable of catering for different customers. Having a selection of top shelf spirits can be open your bar up to the £1.2bn premium spirit market but it’s not enough to simply have the products available.
What do customers want when buying top shelf spirits?
Other than getting a taste of the high quality drink, the customer will want other things from the experience.
The main factor that adds to the experience of ordering top shelf spirits is having a knowledgeable bar person that can talk through the history, tastes and profiles of the drinks. For this, you need to ensure that your staff are trained and familiar with the different spirit brands.
Personalisation is also vital, especially for a customer that is new to high-end drinks. They may not have a go-to premium spirit yet, and if they are spending more money they will want a drink that they can enjoy.
Bartender drink recommendations
Bartenders need to be able to provide recommendations for customers based on flavours and tastes that they like. Consumers look to bartenders to provide recommendations and it’s an easy way of upselling.
An establishment that promotes needs to be reflected in the choice of décor. High-end drinks need to be matched with a classy interior. Bentwood chairs alongside leather bar stools help to create the right atmosphere.