If you're targeting a new niche, you need to make sure you have the right cafe furniture to suit the style you are aiming at; for instance, if you want to join the trend for eateries offering menus based entirely around popular snacks.
Recent months have seen several of these headline-grabbing enterprises springing up around the country, including restaurants serving nothing but a vast range of different breakfast cereals, and more recently one whose menu is centred on an array of different flavours of crisp sandwich.
They might seem frivolous - and in the case of Simply Crispy, it began as an online joke until the idea went viral - but on opening day it sold out in just two hours, highlighting the potential to make substantial revenues from what seem like silly ideas (or, as consumer analysts at Mintel put it, to 'make a packet').
But how can you make sure you cater for your target audience? In the case of the niches mentioned above, the unifying feature is that they tend to be quite casual foods - the type of thing you might normally eat as a quick breakfast, a late supper, or while on the go.
Compare this with more conventional on-the-go eateries, such as noodle bars, and there's a strong case to be made for having quite casual cafe furniture, rather than a formal dining environment as you might expect to see when arriving at a restaurant for a three-course evening meal.
What this means is, if you are opening a new pop-up restaurant concept based around any kind of casual snack, you might want to opt for modern cafe furniture, perhaps stackable chairs and tables that can easily be packed away at the end of the day.
By doing so, you can even make it possible to set up your cafe in the morning, and pack it away completely at the end of trading, particularly if your menu items are served cold or can be prepared in advance, or cooked on portable equipment such as a barbecue - all of which have been the basis of successful ventures in recent months.