Mixed fortunes in July mean that while hotel furniture purchases in Newcastle are likely to be spurred by an increase in income, any similar investment made in Oxford is more likely to be aimed at reversing a trend of declining revenues.
Statistics from industry analyst HotStats show considerable contrast between Newcastle and Oxford in July, with the north-east city coming out on top.
Total revenue per available room (TRevPAR) was up 3.4% in Newcastle, with gross operating profit per available room (GOPPAR) up by 9.1%.
In the same period, Oxford saw TRevPAR drop 7.5% with GOPPAR down 14.2% - TRevPAR is total revenue for the period, divided by the number of available rooms, while GOPPAR is total gross operating profit divided by total available rooms.
Clearly, even in the peak holiday season of the summer months, some areas performed better than others, leaving Newcastle hoteliers likely to be in a better position to invest in new hotel furniture.
But it's worth considering some careful investment into hotel furniture in Oxford and other areas that performed less well too, as a way to inject new life into the local tourist trade and capitalise on opportunities for growth in the second half of the year.
One possibility could be to invest in meeting room and conference furniture, which showed one of the strongest levels of contrast between the two cities.
Newcastle saw a 22.8% increase in meeting room hire revenues on a per-room basis in July, whereas Oxford saw revenues drop by 24.2% over the same period.
Adding some meeting room and conference furniture could be a way for Newcastle hoteliers to drive that upward trend onwards, while updated facilities might be what is needed in Oxford to reverse the decline.
The truth is, whether you are trying to emerge from a slump in the local market, or making the most of a surge in trade, there is rarely a bad time to invest in new hotel furniture to make sure your premises have the edge over the competition.
Affordable hotel tables and chairs allow you to maximise the benefits of your investment - multiplying the positive impact on hotel guests and conference visitors alike.