Demand for hotel rooms is on the up in Europe, the latest European hotel pipeline report from market analysts STR reveals.
According to the latest report as of March 2016 there are over 4.6 million hotel rooms in the European market, with a further 63,150 under construction and 100,000 more in planning and final planning stages.
The largest segment of existing capacity is the upscale market, with more than half a million rooms, but the largest supply in construction and under contract is in the upper midscale market; together, the existing and oncoming capacity in the two segments equate to over a million rooms.
A further quarter-million rooms of existing capacity are in the upper upscale segment, while there are more than 80,000 luxury rooms too; by comparison, at the lower end of the market, there are about 290,000 midscale rooms, 260,000 economy rooms, and nearly 2.8 million rooms in independent establishments.
Under STR's definition, all independent properties are termed 'unaffiliated', while the remaining categories are based solely on the price per night for the relevant room in a chain hotel.
But the data shows that the upper half of the market - particularly the upper midscale and upscale segments - are where the greatest growth is taking place throughout Europe. With that in mind, it’s important to know how to cater for these markets.
Finding the right hotel furniture
Buying hotel furniture for upmarket rooms doesn't have to be difficult – materials like leather can add a real sense of luxury. Why not include a comfortable leather sofa in the room, if there is enough space to accommodate one?
Even if not, a leather tub chair can give a better aesthetic effect than an ordinary fabric upholstered armchair, and can also take up a deceptively small amount of space in more compact hotel rooms.
Combine with dark wood furniture for the room's writing table and straight-backed chair for business customers who need to work, and you can create a luxurious feeling with just a few pieces of good quality hotel furniture.
If you would like some more advice on how to create an up-market hotel room, please don’t hesitate to get in touch – we’ll be more than happy to help.
Other articles that may interest you
See some of our related reading regarding the hotel and leisure sector: