The upcoming Summer Solstice weekend will see hotel furniture throughout the UK in high demand - and that's not the only thing that will be high on June 20th-21st.
With Sunday also marking the celebration of Father's Day, tourism organisation Visit England has made some suggestions for activities for the weekend, and many of them will get Dad's feet well and truly off the ground.
For those in or near to the capital, there's the option of taking a helicopter tour of London, starting from the middle of the city itself at the Battersea London Heliport - the only place in a central location from which tours can be taken.
Up north in Cumbria, at Via Ferrata Xtreme, there's a climbing experience with a difference, as no actual mountaineering expertise is required to scale the system of ladders and cables to the top of Fleetwith Pike near Keswick.
For a memorable photo opportunity, make sure Dad crosses the Burma Bridge, Britain's longest of its type and set at a lofty 2,000 feet above the valley floor.
Back in the capital, you can send Dad soaring skyward in a capsule of the London Eye, with tickets for an onboard whisky-tasting experience.
And if you want an experience that's not just at ground level, but is actually beneath it, then the York Dungeon is celebrating Dads in the run-up to Father's Day itself, with a selection of comedy, horror or historical tours of the dungeons to choose from.
Of course there's one tourist attraction that's inescapably linked with the Summer Solstice, and that's Stonehenge, which will no doubt be making sure hotel furniture in the Salisbury area is kept busy over the weekend.
For those with accommodation available in Salisbury itself, it may be worth advertising the bus service that will take people from Salisbury to Stonehenge on the evening of Saturday, June 20th.
This runs right through until 1:15am, giving people the chance to head to the monument in plenty of time for sunrise.
Once the Solstice sunrise is over, the return bus journey will begin from 4am on Sunday, with plenty of buses scheduled, allowing visitors to head back to their accommodation for a much-needed nap.