Having an appealing entrance is vital for restaurants in attracting potential customers walking past. For restaurant on a busy street, the opportunities are huge. Potential customers are strolling right in front of your doors, just asking for you to give them a reason to come in.
So, how can your restaurant appeal to customers passing by so that they choose your restaurant over the one next door?
Outdoor seating
In the summertime when the sun is out, if there is space for outdoor seating, make the most of it. Not only does outdoor seating give customers the option of sitting in or outside, it can attract customers by making you look busier.
In general, people go where other people go. If one restaurant is busy and another is deserted, there has to be a reason, right? Most people will see this as a reason to go to the busier option as they don’t want to miss out. By having happy customers on show outside your restaurant, it only works in your favour.
Chalkboard
The chalkboard is an old marketing tool, but certainly one that works. They are particularly useful for inconspicuous restaurants sandwiched off the high street. The chalkboard can highlight offers, special dishes or funny quotes. Having the ability to change the sign means that you can continuously keep passers-by updated with real-time offers.
Get smells flowing
Using smells to attract custom is an old trick. Think about it, what is it that excites most about food and really gets there tummy rumbling? The smells! Before we even see or taste the food, it’s the smells that tell us how good it is.
Just think of a bakery when a fresh batch of bread comes out or a café when someone comes out with a warming coffee. The same can be done by a restaurant and their scents can stimulate passer-by’s appetite and get mouth’s watering.
By getting the right smells out into the street, the scent can be enough for outsiders to come in and diners to stay longer. Increasing people’s appetites is just what a restaurant needs to boost their business.
Make your windows inviting
Have you ever walked past a restaurant and felt inclined to have a deeper look, simply because it looks so appealing from outside? Especially for restaurants who are on a street with high footfall, the outer appearance is vital in attracting custom.
Once you’ve hooked them in with a beautiful exterior, clear up your window space and give them something to look at through the glass. Put effort into making the area that potential customers can see through the window inviting.
Restaurant furniture
Each restaurant will have different needs and requirements depending on the image they’re trying to present. Whatever space you are working with, it is nearly always possible to alter the ambiance of a space with careful manipulation of design elements.
Whatever interior your restaurant is looking to create, Trent Furniture can help. Call us now on 0116 2864 911.