New research has found that close to half of vegans are dissatisfied with the choices available to them.
Ingredient Communications surveyed 1,000 consumers in the UK and US and found that despite veganism becoming ever-more popular, 46 per cent were dissatisfied with the choice of suitable food and beverage products available to them.
Supporting research by Feed It Back shows that there was a 5 per cent rise in the amount of negative vegan food reviews between January and May 2018. The reviews from more than 400,000 restaurant experiences showed that vegans were most critical of lack of choice, value for money and lack of understanding about what vegans can be served.
Guests write that they are often limited to one or two meal options, are charged the same price despite ingredients or sides being removed and often served food that isn’t suitable for the vegan diet.
The rise of the vegan
In 2018, there are an estimated 3.5m vegans living in the UK. If you go back just two years, this figure was 500,000. The stark rise only looks to be increasing with more and more leading the change to a meat and dairy-free lifestyle. Restaurants mustn’t neglect the vegan revolution and should instead embrace is. Those who do neglect veganism are withdrawing themselves from a large and growing market.
Trends constantly evolve and to create an enjoyable customer experience, restaurants must follow them. Vegans’ expectations have increased and restaurants must focus on creating more options and variety. By focusing on the needs of vegans, there are many rewards to be had.
Restaurant furniture
A restaurant’s furniture moulds the overall finish of a restaurant, and indeed the impression of customers. Each restaurant and bar will have different needs and requirements depending on the image they’re trying to present. Whatever space you are working with, it is nearly always possible to alter the ambiance of a space with careful manipulation of design elements.
Whatever interior your restaurant is looking to create, Trent Furniture can help. Call us now on 0116 2864 911.