With winter now out of the way and warmer weather on the horizon (fingers-crossed) pubs, bars and restaurants will now be looking to their outdoor space to bring in more customers.
If your establishment is fortunate enough to have outdoor space, there is a great opportunity for owners to increase footfall throughout the spring and summer seasons, but only if it’s done right. Here are some tips:
Provide consistent, attentive service
A common reason to avoid eating outside for visitors is the slow service. Research by Hospitality GEM shows that 48 per cent of visitors claim slow or poor service puts them off eating outside. With such a high percentage of people having this impression, it’s vital to get the service right. Ensure that there is an adequate number of staff on shift and make it clear if it is table or self-service.
Give diners space
Research shows that 42 per cent of families with children will use outdoor space for dining. Families like outdoor areas as it gives them the chance to move around more freely. Make sure you arrange the furniture to allow space in between tables for pets and pushchairs which often accompany families. Having an area with toys and games will keep the children engaged and help parents to relax.
Provide clean eating areas
With lots of elements to battle against, outdoor furniture needs to be able to withstand the weather. Not only does furniture need to be long-standing, it also needs to be well maintained. For simple instructions on how best to clean your furniture, see here. Furniture can also be protected by providing ashtrays and napkins.
Choosing your furniture
There are a number of options available when selecting outdoor furniture, but research shows that 72 per cent of people prefer dining tables over the 21 per cent who like picnic tables. However, with outdoor space, there is no one-size-fits-all. All spaces vary, and for that reason you need to choose furniture that fits with your style and the space that you have available.
One thing is certain though, no matter how much of an optimist you are: rain is likely. Remember to provide adequate coverage should the weather take a turn for the worse and have a few outdoor heaters to make sure customers stay well into the evening.
Trent Furniture’s extensive outdoor furniture range has something for every pub and restaurant. Browse through our outdoor chairs, tables and stools now and get your venue ready for the finer weather.