So, you’ve decided you want to quit the 9-5 job and start running your own restaurant – great! You’re probably a confusing mix of excited and worried right now, and that’s completely natural. After all, there’s a lot to consider when it comes to designing and running a successful restaurant. Get it wrong, and customers will flock to one of your many competitors instead.
To get you started, we’ve put together this helpful guide, which will help you make those initial decisions on theme, design and restaurant furniture style, while also providing tips on how to attract customers.
Let’s get started!
Choosing a theme for your restaurant
You probably already have a good idea about what sort of restaurant you want to open, but you need to refine that concept further. If you want to run an Italian restaurant, what sort of eatery do you want to it be? Do you want families to flock to your business, or would you prefer your premises to be a little more upmarket? The audience should be your starting point.
Once you’ve decided on your audience, you should take some time to research them a bit more. What do young adults want from a modern fast food restaurant? Are there any extra considerations when catering for families? If you can’t answer these questions easily, you need to go out there and ask! Make sure to investigate your competitors too: what could you do different/better in order to stand out?
Be sure that your restaurant will suit the area it’s opening in, too. A budget American diner is sure to look out of place in a small rural village.
How to choose restaurant furniture
Now you know what type of restaurant you’re going to run and who your audience is, you need to purchase some furniture. With hundreds of designs to choose from, it’s a much more complicated task that just buying ten of the same table and chair sets, though. Again, the furniture you pick needs to fit with your theme.
For example, if you’re recreating a 1950s American diner, you’ll want the traditional red and white booths and aluminium tables. If you’re going to run an upmarket Japanese restaurant, you might want to opt for dark oak squareback side chairs, paired with rectangular shaker tables.
Don’t forget the other areas of your restaurant – if you’re having a bar you’ll need stools. Want to create a comfortable area where customers can wait for a table to become available? Some sofas might be a good idea. Outdoor furniture capable of weathering rain, wind and the sun is a must if you’re planning on having any outside eating areas.
You’ll also need to offer tables of various sizes, to account for small and large dining groups.
Laying out your restaurant
Once you’ve got your furniture, you need to decide where it’s all going to go! Layout is a big deal – it can have a huge impact on how successful for business is, as it will affect how your staff and customers move around the restaurant. Pack too many tables into one place and customers are going to feel cramped and claustrophobic, but if there’s too much dead space, your establishment will appear empty.
We recommend leaving at least 45cm between the seats at different tables, but the exact distance you choose will be down too what type of experience you’re trying to create. In fine dining restaurants, it’s much more common for the tables to be further apart, as it gives diners more privacy and makes the establishment feel more open. If you’re running a fast food restaurant, you’re not expecting your customers to stick around that long and will want to provide seating for as many people as possible, so you might choose a closer layout.
Most importantly, you need to think about how your staff are going to move around the restaurant. No customer wants to feel as if they are in a passageway though, or constantly surrounded by other people. Keep circulation routes to a minimum and ensure that wherever someone is seating they’re able to get up and out easily.
How to attract customers to your restaurant
All set and ready to open? Great! But now the hard part begins – attracting customers to your restaurant. At first, you’ll have the benefit of being new; the locals will want to sample your fare, but how do you keep them coming back?
Employ friendly staff
If customers aren’t greeted with a smile, they’re unlikely to come back. After all, who wants to be served by a grumpy, unhelpful server? It seems obvious, but make sure you hire the right people. An awesome chef who can get food out efficiently is a must, while the front-of-house staff should be warm and welcoming. You’ll need to make sure they’re attentive, but not overbearingly so – leave customers in peace to eat and make sure someone’s there for them.
Don’t go overboard on the menu
Some eateries think that the more options are on the menu, the better, but this isn’t always true. Your menu should be varied and cater to your audience – for example, if you run a family-friendly place, you must have a kids’ menu. Provide too much choice, however, and it’s bound to impact the quality of your food. If you have high standards, we suggest creating a smaller menu and perfecting the dishes you do serve.
Provide special offers
Promoting your restaurant is a must and you should do so via a variety of formats. Before you launch, make sure you create:
- A website which details how customers can find you and the type of food you serve (downloadable menus are also helpful)
- Profiles on Facebook, Twitter, Instagram and any other platforms your target audience is likely to use
Once you have the basics in place, you can start to promote your business – one of the best ways to do this is to provide special offers. These could range from anything from showing off a new, affordable set menu to giving out 20% off vouchers. You can use the following tactics to get word out about these offers:
- An email or text message campaign – this is an easy and inexpensive way to get in touch with customers who are happy to be contacted by your business
- Adverts in local magazines/newspapers and online
- Posts via social media – use paid promotion to reach the largest audience possible
- Physical signs outside your establishment, to bring people in off the street
There are lots of ways to advertise your business; try different methods and offers to entice customers on and see which ones have the most success.
Cater for the holidays
There are some times of year which are a bit more special than others, notably Christmas, Halloween, Valentine’s Day and Easter, and it’s important to celebrate them in your restaurant. Depending on the theme or style of your restaurant, you may want to only mark particular holidays: for example, a fine-dining establishment probably isn’t going to be interested in highlighting Halloween, and for a Chinese restaurant, the New Year is going to be the most important annual event.
Whatever time of year you’re planning to celebrate, you need to make it come to life in your restaurant. You could create a special menu, redesign the restaurant just for the night or even have a themed promotion.
If you’d like more information on how to transform your restaurant for the holidays, check out our blogs on how to cater for lovers on Valentine’s Day and merry-makers at Christmas.
We wish you and your restaurant business the best of luck, whether it’s due to launch tomorrow or the concept is in its very earliest of stages. If you would like further advice when it comes to furniture, please give us a call on 0116 2988 970 or 0116 2988 424. Alternatively, you can fill in our enquiry form and we’ll get back to you.
Related reading
Here are some extra restaurant industry reads, tips and advice from our blog.