Outdoor cinemas have risen in popularity over recent years and it looks like the trend is here to stay. From enjoying kids’ movies in the park to catching a classic horror under the stars, these events are not only great fun for patrons but can also present a great business opportunity.
We’ve put together some of the main considerations you should make when setting up an outdoor cinema.
What makes a good outdoor cinema venue?
Parks, fields, beaches, rooftops… there are plenty of outdoor venue options available for your outdoor cinema. Just remember that unless you own this land or venue, then you will likely need to seek permission and rent the space and should factor this into your budget.
If you already have business premises, like a pub or party venue, these events can be a great extra to add to your roster to bring in new customers and delight existing ones.
Consider your target audience when selecting a venue and the dates and times you will be showing your movies. For example, if you are trying to attract families with young children, an early showing in a park or field may be a logical choice.
Safety requirements for outdoor cinema events
As an event organiser, you will have a duty to plan, manage and monitor your outdoor cinema event to make sure that workers and the visiting public are not exposed to health and safety risks. We recommend visiting HSE.gov for more information on this.
Movies and licenses
Picking the movie for your outdoor cinema event may come down to three main questions:
Is it the right movie for my target audience?
Are you aiming to target children and families? Want to draw in an older crowd with a horror night? Considering the audience and what they will want to watch is the best way to ensure you sell tickets to your event.
Can I obtain a license to show it?
You will likely need both film copyright licensing and premises licensing.
For more information about obtaining licenses for showing a movie in public, visit gov.co.uk or the ICO (the Independent Cinema Office).
How much does it cost to show a film?
Depending on how you source your license the cost may change based on factors like the number of audience members and how many screenings you intend to have, so it’s worth considering this against your budget.
What equipment do you need for an outdoor cinema?
There are a few items of equipment that you will need to show your movie including:
- Projector
- Outdoor screen
- Sound system
- DVD / Blu-ray player
You have two options for these items; rent or buy. If you are planning on testing the waters or simply holding a one-off outdoor cinema event, then renting will prove a much more cost-effective option.
There are also additional items to think about including cables, lighting, and even a portable toilet if there are no facilities on-site.
Seating for outdoor cinemas
Seating is another item to consider when it comes to planning and budgeting. If you plan to invest in seating for guests as opposed to asking them to bring their own, choosing a water-resistant option that is designed for outdoor use is a must!
Being able to stack and transport chairs should also be a top priority as you will need to keep them protected when not in use and perhaps even move them between event venues.
Finally, comfort is key! If guests will be enjoying a long movie then having a supportive and comfortable seat is essential.
Trent Furniture’s Paris Outdoor Armchair and Monaco Red Wicker Stacking Chair (above) are great options as they cover these needs whilst being very cost-effective. If you have any questions about furniture for outdoor cinema events, get in touch and our team will be happy to help.